Services

WordPress Development for Sites That Have to Perform

AML Digital Growth works as a WordPress development agency for companies whose website carries real commercial weight. Builds use the block editor and custom themes rather than a stack of page builder add-ons, so the site loads quickly, survives core updates, and stays editable by the people who actually write the content.

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What every build includes

  • Custom block themes instead of a purchased theme wrapped in plugins
  • Performance, accessibility, and search fundamentals built in during the build, not bolted on
  • Full handover: code, hosting access, documentation, and a site your team can edit
The pattern

Why WordPress Builds Turn Into Maintenance Problems

Almost every troubled site shares an origin story. A premium theme was bought to save time, a page builder was added to make layouts flexible, and then a plugin was installed for each missing feature. Every one of those decisions was reasonable in isolation.

  1. Bloated stacks

    A premium theme was bought to save time, a page builder was added to make layouts flexible, and then a plugin was installed for each missing feature. Together they produce a site loading megabytes of code to display a paragraph of text.

  2. Fragility

    Bloated stacks depend on dozens of vendors staying compatible with each other and with WordPress core, so updates become risky, get postponed, and eventually create the security exposure that skipping updates was meant to avoid. Without a staging environment there is nowhere safe to find out what breaks.

  3. Publishing friction

    When layouts are held together by nested builder rows and inline CSS nobody documented, marketing stops touching the site. Publishing slows to whatever a developer can fit in, and the website quietly stops being a channel.

AML Digital Growth builds to remove all three failure points rather than decorating around them.

Capabilities

What AML Digital Growth Builds in WordPress

Scope is set by what the site has to do commercially. The work below covers most engagements.

  1. Custom block themes

    Custom block themes and reusable pattern libraries so marketing can assemble pages without a developer.

  2. Full site builds and rebuilds

    Information architecture, templates, and content modelling.

  3. WooCommerce stores

    Product structures, checkout adjustments, payment and shipping integrations, and subscription flows.

  4. Migrations

    From Wix, Squarespace, Shopify, Drupal, or legacy WordPress installs with redirects mapped before launch.

  5. Custom plugin and API work

    CRM, ERP, booking systems, payment providers, and marketing platforms.

  6. Multilingual and multisite

    Setups for brands publishing across several countries.

  7. Performance engineering

    Work around Core Web Vitals: asset handling, caching strategy, image pipelines, and database cleanup.

  8. Accessibility and technical SEO

    Accessibility, structured data, and technical SEO groundwork implemented in the templates themselves.

Working method

How a Build Runs From Brief to Launch

Every stage ends with something you can review, so problems surface while they are still cheap to fix.

  1. Discovery and architecture

    AML Digital Growth audits the current site, its analytics, and its content inventory, then agrees the page types, content model, and integrations before any design work starts. Existing URLs are catalogued at this point so search visibility is protected later rather than rescued afterwards.

  2. Design and template build

    Designs are produced as a system of blocks and patterns rather than a set of fixed page mockups. Templates get built against real content, reviewed on a staging URL you can open at any time, and tested on the devices and browsers your analytics show people actually use.

  3. Migration and quality assurance

    Content moves across with formatting and media intact, redirects are mapped from the old structure to the new one, and forms, tracking, and integrations get tested end to end. Performance and accessibility checks run before launch is approved, not after complaints arrive.

  4. Launch and handover

    Launch happens at a time you choose, with a rollback plan and monitoring in place for the first days. Handover includes editor training, written documentation, and credentials for every service, so the site is fully yours from the moment it goes live.

Talk Through Your Rebuild

After launch

Ownership, Updates, and Life After Launch

A website is not finished at launch, and the arrangement afterwards is where agencies quietly trap clients. Proprietary builders, licences held in the agency’s name, and hosting nobody else can access all turn a normal relationship into a dependency.

AML Digital Growth avoids that by default. Nothing about the build requires the original developer to be involved for the site to keep working.

Ongoing support is optional and priced separately: core, theme, and plugin updates applied on staging first, backups and uptime monitoring, security patching, and a queue for small changes. If you prefer to hand maintenance to an internal team or another supplier, the documentation is written to make that possible.

What stays with you

  • Code lives in a repository you own
  • Licences are bought in your name
  • Hosting stays in your account
Before you start

Questions Clients Ask Before a Build Starts

A focused marketing site with a defined content set usually runs six to ten weeks from kickoff. Ecommerce, complex integrations, or migrations with thousands of URLs take longer. Content readiness is the usual bottleneck, so the timeline agreed at kickoff includes the dates your side needs to supply copy and assets.

Not for new builds. Custom block themes give better performance and remove the licence dependency, while still letting editors compose pages from patterns. When an existing site already runs on a builder and a rebuild is not on the table, work continues inside that setup rather than forcing a migration nobody budgeted for.

Often, yes. A technical audit establishes whether the foundations are sound. Performance work, template fixes, plugin consolidation, and accessibility repairs deliver a lot on a healthy build. A rebuild only gets recommended when the current stack costs more to maintain than to replace.

Number of unique templates, volume of content to migrate, ecommerce and integration complexity, and how much design work is needed from scratch. Scoping produces a fixed price against a written specification, with change requests quoted separately so the budget does not drift silently.

Hosting stays in your name on a platform matched to the site's traffic and stack, with recommendations given during discovery. Maintenance can sit with AML Digital Growth on a support agreement, with your internal team, or with a third party. The handover documentation is written so any competent developer can pick it up.

That is the point of the build. Pages are assembled from a pattern library with the layout rules locked, so editors can publish new pages, swap sections, and update content without breaking the design. Training and written documentation come as part of handover.

Start With the Site You Already Have

Get Your Project Scoped Back to home

Send the URL, what the site is meant to achieve, and whatever is currently getting in the way. AML Digital Growth will assess the build, flag what is slowing it down or putting it at risk, and set out whether the sensible move is repair, rebuild, or leaving it alone for now.

You get the findings and a scoped estimate before any commitment.